WFW?: Style guide
Imagery
- Initially reflecting a blank canvas for others to apply their ideas/imagery. We want nothing about the
- Over time, maybe we develop the imagery as we develop the vision
Tone
- Conversational and accessible, while concise
- Imagine your favorite professor - Sharp, Funny, Trustworthy, To-The-Point
Conventions
- What Future World? is always written capitalized and with the question mark, even in the middle of a sentence. For example, "the website What Future World? will launch on 31/10/2022. David Corfield is the founder of What Future World? and is generally considered a good guy."
- It can be abbreviated to the form WFW?, again always with the question mark
- This is largely to distinguish from the Wait But Why? blog which doesn't enforce use of the question mark
- We use 'we' by default to reflect community governance and sentiment. Authors should use 'I' with intention, and with explicit seperation from the views of the community unless obviously implied
Colours
Primary #ffffff White
Secondary #000000 Black
Accent #004aad Cobalt Blue
Fonts
Logo - Roboto
Ghost - Modern Sans Serif
Please share your thoughts if you have any feedback on our style guide.
Member discussion